Connect the Dots

Supporting family transitions to permanent aged care

Project overview

Connect the Dots was created to help families navigate the difficult process of transitioning their loved ones to full-time residential aged care. Their mission is to match the needs of clients with services quickly and with minimal stress.
Our task was to design a consumer-facing website that not only captured leads but also provided resources and information in an empathetic, emotive, and accessible way. This website was developed in conjunction with a comprehensive marketing strategy that involved a new branding design, paid social media, and a digital marketing campaign.

Project details

Connect the Dots
Brisbane, Australia
Professional Services

The solution

The IONYX Digital team worked collaboratively with Connect the Dots to bring their new brand to life. We started by designing a logo, brand kit, and a user-friendly website that showcased their unique approach to connecting users with the right care providers.
In addition to creating a logo, brand kit, and a user-friendly website that showcased their distinctive method of connecting users with suitable care providers, we also implemented highly successful digital campaigns on Google and Facebook.

What we did

Social Media
Logo / Branding
Digital Marketing & SEO


prospects reached through our multi-channel digital campaigns


Aged Care Providers signed up before go-live, in response to interactive prototype.


leads and enquiries generated by our digital campaigns across Google and Facebook
Very much a proud moment when something that you have had a hand in building is complete and launched. Thank you IONYX Digital for your dedication and hard work - special thanks to Robert, Jaimie, Jacinta, Carolina, James and many more!
Brad Sandilands, Director, Connect the Dots

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