Connect the Dots was created to help families navigate the difficult process of transitioning their loved ones to full-time residential aged care. Their mission is to match the needs of clients with services quickly and with minimal stress.
Our task was to design a consumer-facing website that not only captured leads but also provided resources and information in an empathetic, emotive, and accessible way. This website was developed in conjunction with a comprehensive marketing strategy that involved a new branding design, paid social media, and a digital marketing campaign.
The IONYX Digital team worked collaboratively with Connect the Dots to bring their new brand to life. We started by designing a logo, brand kit, and a user-friendly website that showcased their unique approach to connecting users with the right care providers.
In addition to creating a logo, brand kit, and a user-friendly website that showcased their distinctive method of connecting users with suitable care providers, we also implemented highly successful digital campaigns on Google and Facebook.
We acknowledge the traditional custodians of the land on which we live and work, the Yuggera and Turrbal peoples. We pay our respects to their Elders, past, present, and emerging, and acknowledge their ongoing connection to the land, waters, and culture around us. We recognise the importance of honouring the history, culture, and traditions of the First Nations peoples and strive to create a more inclusive and respectful future for all.